BioShock marketing campaign begins

Of course, interesting things would start happening while I am completely unable to benefit from them. A day or so ago someone over at TTLG, presumably from Take Two, posted in a BioShock thread that she'd be getting the marketing of the game started up until spring, when it's supposed to be released. So, the new site has been put up, and a new trailer has been debuted which as of right now is only on the Spike TV site.

I won't be able to see the trailer, unfortunately, but I am able to check out the new site and the various new material that's been put up. There are a few new screenshots, showing mainly new weapons like the flamethrower and some kind of machine gun. There's an interesting new section called "Rapture", which seems like it'll show different places in the city, with a little information and some pictures; currently there are only two places available.

I'm pretty excited now that things will start moving for the game, they must be quite certain about the Spring release date which really isn't that far off.

[Update]
I managed to see the trailer thanks to a YouTube rip. It seems standard fare for a TV trailer, silly narration over a montage of quick all-action moments. Some of said moments, though, are pretty frickin cool. I was floored to learn that the planecrash scene was completely real-time. That water is just beautiful, beyond my conservative-realistic hopes. Some other interesting things in the trailer are the flamethrower which isn't even being weilded by the player, it's being used by one enemy on another. Very cool. There is visual confirmation of the report that you could catch a grenade thrown at you by an enemy with a telekinesis power, and with the same power project it at another enemy.

The marketing manager, '2K Elizabeth', also let slip that the game was headed for a June '07 release, which sounds about right.